Here at The Florist Shiney Row we endeavour to supply the finest quality flowers from around the world. We offer our ever popular Oasis Bouquets and also our beautiful Florist choice bouquets, enabling us to provide the best possible choice and also the best possible value for our customers. Our qualified team of florists have a combined experience of over 29 years and can help provide and guide you with flowers for every occasion .We offer same day deliveries online via our website until 11am, by phone until 12pm, and if you should miss either cut off please give us a call and we will try our best to accommodate you .We also offer a nationwide delivery service to the UK Mainland and Northern Ireland, as well as click and collect via the website. We have parking outside and we are happy to bring your flowers out to your car should you need us to. Every arrangement is made with tender loving care and comes with its own gift card, complete with instructions on how to best care for your flowers. Covering Penshaw , Shiney Row, Sunderland, Houghton, Washington , Hetton and Chester le Street .PLEASE RING On 0191 4471234


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Hi everyone, just a quick word from us just to say how much we would like to thank everyone for your amazing support over the last few months, you have been brilliant. To those that don't know, we now have a lovely new shop at Shiney Row, formerly Jackie's Flowers, and we are loving it :) We are doing everything possible to try and offer what our website descriptions say ,however, occasionally we do have to make minor changes due to flower availability. We are also still offering socially distanced deliveries too. Thanks again for your understanding

Came into the florists, typical man last minute to buy flowers for my wife for our anniversary. Within 5 minutes had a beautiful bouquet of flowers freshly made up. Very pleasant and warming when going in to ask if they had any available. Plus, learned a lot more about flowers haha. Thank you very much ! Wife loves them.


February 2024

I’ve gone to Jan & Gav for flowers for years, anything you want doing is never a problem they’ve recently done my dads funeral . Jan came out & took note of what we wanted & they were amazing , if your after flowers go no further than here.

David Coxon 

January 2024




Just called in this morning for grave wreath very helpful and super friendly

Helen Millburn

December 2023

Holly Wreaths

Picked 3 up today, absolutely beautiful.

Highly recommend, very helpful and friendly people.

Alf Maw Haulage

December 2023


Thank you for the beautiful tributes and your first class professional service, I can highly recommend you.

Janice Gilroy

November 2023

Wonderful service, very friendly and helpful staff. The flower bouquets are really pretty, and always made up to what's been asked for, they last several weeks too.                 

Carl Hackles

November 2023

Fantastic. Great service and what lovely staff.

Ricky Toy

October 2023

Since all the florists in Houghton le Spring have closed we've looked for another local florist and came across the Florist in Shiney Row. Called in to get some Anniversary flowers to be greeted by a lovely couple ( the owners ) who made up a beautiful bouquet. Had a great chat while waiting and I'm over the moon with the bouquet. We will definitely use this florist from now on. Thanks

September 23

Amazing service...excellent quality and amazing value

Malcolm Dunn

Popped in today to buy a bouquet, fabulous flowers and lovely friendly staff. Definitely will be back.

Geoff Hughes  August 23

Lovely flowers for my girlfriend's birthday!

Michael Dryden  July 23

Thank you for the wonderful flowers for my mother's funeral. The cross was beautiful, everyone commented on it. Would thoroughly recommend and can't praise them enough.

Judith Hanson July 23

Can't say enough about this florist, the flowers provided for my mother's funeral were awesome. Thank you so much.

Sheila Glassey June 23

Brilliant service and very nice flowers from a fantastic personable couple. Will definitely be back. Thank you !

Charlie Cook April 23

Beautiful flowers.... lovely lady's sorted me some lovely flowers for my girlfriend at short notice

Matthew Norris October23

Once again fantastic flowers delivered for Mother’s Day from The Florist at Shiney Row - top quality fresh blooms I know will still be showing in 2 weeks
Thank you so much I wouldn’t go anywhere else

Denise Reymolds March 23

Dear Eleganza, thank you for quickly delivering the flowers I ordered
on Friday, they went down a real treat and were really
appreciated. Thank you again, Ian

Ian Butterworth April 23

Beautiful bouquet and really friendly, helpful staff. Highly recommend

*****  Thomas Morrison February 23

Ordered a Christmas wreath and it is beautiful. It has pride of place on the front door. Merry Christmas !!

***** Craig Masters    December 22

i just wanted to say a massive thank you, me & my family live 200 miles away and wanted to send some flowers for Mother's Day to my mother in law who lives in Shiney Row. The lady I spoke to on the phone was was so helpful & made exception for our order, even though they were fully booked with deliveries ! As promised they were delivered & i have seen a photo of the arrangement they made & they were absolutely beautiful. So thank you again & I would recommend anyone to use this five star florist.

*****  Donna Gorman    March 23

By far the most beautiful bouquet I've ever had. So much so that i had to call into the shop to tell them. Stunning!

Ann McWhirter   April 22

***** At short notice I was provided a great, fast, friendly service. Would highly recommend. Thank you.

Craig Welsh   October 22

***** I ordered flowers for my mam's funeral. The flowers were absolutely beautiful. We cannot thank you enough for your help and exceptional customer service and truly stunning flower arrangements. Thank you!

Lesley Simpson   February 22

Ordered a bouquet very last minute for a 60th birthday gift. I'm not a huge " flower person " so I left it in the hands of the experts .... And what a beautiful bouquet they created. The recipient was over the moon with them. Excellent value for money, and great service from staff. Will definitely continue to use this florist for all my flowery gifts and needs :)

Jemma Nelson   March 22

***** Beautiful bouquet made up for our Golden Wedding anniversary. First class service and really helpful staff.

Derek Kent   October 22

***** Ordered a remembrance heart on a Monday for pickup Wednesday morning. Item was picked up at 10am and was superb. Wonderful flowers and arrangement and a really friendly service. If it was possible to give six stars I would!

Ray Shelley   July 22

***** Lovely fresh flowers, get exactly what you pay for and more. Amazing service and all of the staff are absolutely lovely. Makes a huge difference

Lauren Griffiths 1/11/22

Beautiful flowers and top service, would highly recommend

Kathryn Louise Rumney  23/2/21

Absolutely beautiful and immaculate flowers, so smartly put together for my mother's funeral today...

Neil Robson 24/2/21

Always provide beautiful arrangements and they're so friendly and helpful! Amazing local florist

Lisa Stewart 2/3/21

Beautiful flowers every time and such a personal service. I wouldn't go anywhere else!      *****

Louise Pattison 8/3/21

I purchased this floral tribute for my Brother in Law who was an avid Sunderland supporter. It was an absolute work of art and I was over the moon with it and I'm sure he would have been too. I would like to thank the couple who own the shop, they were pleasant, approachable and very helpful. I will most certainly give them my business in the future.  Thank you.


Noreen Grabham   2/2/2021

Great simple to use website. Service via phone & Facebook Messenger also excellent. Great service to the customer. The florist even answered my telephone query early morning when she was amongst the hustle & bustle of the Flower Market. The flower arrangement i ordered was fresh beautiful and delivered on time. Overall the complete service was excellent ! Thank you !


Bernadette Lane   17/2/2021

Beautiful flowers and excellent service, will definitely be using again.


Dean Lynn   14/2/2021

I received a beautiful bouquet from you on 26th January ordered by my sons to remember my mother's anniversary. Thank you so much, so tasteful.


Elaine Davidson   9/2/ 2021

Ordered funeral flowers at short notice, and it wasn't a problem at all. Flowers were absolutely stunning, I wouldn't go anywhere else ! 5*****

Donna Reeves Farrell  17/01/2021

Thank you for our fantastic flowers for my Mam's funeral flowers they were way beyond our expectations. The time, effort and precision that went into the arrangements was incredible. We were blown away with how beautiful they were.

Iain Ball      07/01/2021

Beautiful bouquet, friendly service and excellent communication. Highly recommended,  thank you!

Vicki Louise   10 October 2020

Ordered an Autumn wreath yesterday, took them one day to put together the most amazing wreath I've ever seen! My partner is over the moon with it. Amazing value for money and eye for detail is second to none. Great customer service, very friendly. Can't wait for Christmas time now to see what beautiful creation they can make for us then. Highly recommended. 

Morgan  10 October 2020

Fantastic service, flower arrangement was outstanding.

Thank you for all your support Jan and Gav, from the bottom of our hearts. Seaham boxing club.

Trace Jefferson 26 September 2020

These guys are amazing . known them since they opened up in Washington.  The cafe is a big miss. But when comes to flowers they are amazing at making bunch up for you for any special occasions . Highly recommended . Keep up the amazing job n effort you put into your work.

CJ Daniel's

3rd October 2020

Excellent service picked up order last minute and still got them delivered in a timely manner. Flowers were beautiful & so fresh. Will definitely be ordering from provider again. Thank you

Judith - 16th Nov 2019


A beautiful wreath, delivered on time with the right message. Excellent service. I would use again and recommend this site and florist. Thank you.

Anne - 2nd Dec 2019


This was an international order from Australia to UK. It was simple to order and we were very happy with the bouquet.

Christine - 9th Dec 2019

Absolutely stunning bouquet from Eleganza Floreal. Super quick process and speedy delivery.

Tracey - 31st Dec 2019

Perfect, I’ve had a few products from these guys and EVERYTIME they have outdone themselves. So pretty and match what I ask for. Go above and beyond would highly recommend ?? Natasha Pixie Johnson    26/10/2019

Ordered my nanna some flowers for same day delivery and she received them with in a couple of hours. The bouquet was beautiful and was quite a size for the small price i paid. My nanna was over the moon with her flowers and i was over the moon with the detail and price .. such an exceptional service that i couldn't recommend enough. Easy to use with no fuss!! Thanks alot!!!!

Claire - 3rd Jan 2020


***** Ordered my mother some beautiful flowers, I'm in Worcester and she's up north, needed someone reliable, could not have chose a better florist ! Beautiful bouquet, delivered exactly as requested, will defo use again.      Natalie O'Hare, 1/2/2020



Purchased birthday flowers for my daughter in law, the service I received was excellent. My daughter in law sent me a photo of the flowers and they are beautiful. Thank you Eleganza, I will be using you again! - Bette

Nothing is too much trouble, helpful, speedy and personal service with a smile. The results are even more impressive!' - Emmet O'Leary ,31 March 2019

Beautiful flowers and excellent customer service x - Bethany Scott, 31 March 2019

Ordered online, delivered within hours, flowers were beautiful. thank you.' - Helen, April 24 2019

Beautiful flowers for my mam's funeral, thank you so much Janice xxx. - Kelly, April 19 2019

First time used Eleganza  Florist for Mother's Day and I was very impressed. Picked up one large flower arrangement and 2 smaller ones. Flowers were beautiful and fresh and excellent value for money. I was so impressed by the flowers, cost and service we have ordered a further 2 arrangements and about to order another. The service from Janice and her husband was excellent, I had an order to pick up last Saturday and due to a family emergency couldn't get to pick it up, so I phoned and within an hour Janice arrived at my home and delivered my order, no problem whatsoever. I would definitely recommend Eleganza Florist and look forward to using them in the future. Massive thank you for your service products and help - Nicola Manning, April 26 2019

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A little bit about ourselves...

We offer our customers the kind of service that we would expect ourselves, thoughtful, considerate and professional.

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